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Hi, I’m Adi.
I help businesses create the plans they need to build successful products.

In other words: user experience

חווית משתמש

User Experience

(or UX)

Refers to the interaction that a person has when they engage with a website, system or application—in the physical or digital world.

Today, we’re surrounded by digital products. This mass increase in use has raised the need for improved user experiences, which is why UX has become an integral part of any successful product.

Why You Need it

You can’t build a house without first  drawing up an architectural blueprint—that’s obvious. The User Experience process is essentially the same, except that the blueprint is for a digital property. 

To build a website, app or system that achieves your goals effectively,  you must have a plan. And, like building a house, if there’s no plan – things may fall apart or fail to work as they should.

The UX Process is this plan

The UX Process researches the needs of your users, synchronizes these with your goals, and constructs the data into a roadmap that becomes the backbone of your product.

At the end of the process, you receive an interactive mock-up that provides a clear vision for your next steps—so you can build a winning app, system, or website efficiently and cost-effectively.

Already built your product? I can still help. There is often room to improve existing products either via a UX audit or usability testing. 

a few examples

Sensor system for detecting floods

UX Process – an interactive prototype for user testing.
Graphic Design – logo, style guide, and development-ready designs using Zeplin.

Brand loyalty app

UX Process – an interactive prototype for user testing.
Graphic Design – logo, style guide, and development-ready designs using Zeplin

Algorithmic Trading Site

UX Process – an interactive prototype for testing with users, with data displayed in a unique yield calculator.
Graphic Design – logo, style guide, and development-ready designs using Zeplin.

Why everyone talks about UX

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