User Experience

The Term User Experience (or UX) defines the interaction that a user has with an interface on a website, application or system – in the physical or the digital world. The User Experience field includes various topics such as: Psychology, Information architecture, Strategy, Marketing, Technology, Design and emotional and sensory aspects.

Why do we need User Experience?

To reach a business objective with a product, we need to consider user’s expectations and needs about it. The more we know about users – the better chance we have of building an interface that answers those needs, encourages them to engage / take action and by doing so – will contribute to the business success of the product. In order to map out these needs – we conduct a research process which includes the following steps:

The data collected during these steps are based on psychology, information architecture, strategy, marketing, technology, and emotional and sensory aspects. Finally, we use the insights from this data to create an interface that is tailored to your product.

When should it be done?

It’s important to conduct a UX process as an initial step of every new system, website or application in order to ensure that the investment in later stages (design, development) will be sound and founded. 

However, UX is a continuous process so it helps us improve versions of an existing products as well. 

In the last few years, I’ve had the opportunity to build experiences for various projects – from complex systems to commercial websites and mobile application in different industries. I would love to help your product in the same way.

Common Questions

Who is qualified to carry out a UX Process?

User experience architects usually hold an academic background in psychology that gives them tools to understand topics such as vision, memory, etc. In cases where the candidate does not have such background, it is important to have past experience designing interfaces for different types of systems and websites.

What happens if the UX Process is waived?

You risk building a product that does not satisfy the needs of your users or the goals of the company. This can lead to a lack of user engagement, and ultimately to lost revenue.

I already have a product - is the process still right for me?

In case of an existing product, it is sometimes advisable to carry out a UX audit to understand whether the current solution suffers from usability issues and can be fixed or whether it is worthwhile to proceed to a full UX process. To understand which solution is right for you, it is always best to schedule a consultation call.

Isn’t it best to work with a large UX company?

If you have an unlimited budget, then this is definitely an option. Many of the projects I work on are done in collaboration with large UX companies as an ‘external consultant’, so… by working with me directly, you essentially get the same expertise for less money. And who doesn’t appreciate a good deal? 🙂

What is the difference between the UX Process and Graphic Design?

The UX Process is the backbone of your product. It outlines the navigation and structure of each screen and is based on an analysis of business requirements, the tasks users need to perform, and the solutions that must be reflected. In the graphic design phase, decisions are made about colors, typography, use of space and more. The two parts complement each other, but the UX Process is the fundamental starting point.

How long does the UX Process take?

This depends on a number of factors. We’ll define the scope of the project together and work out a clear timeline—whether it takes a week, a month, or longer.

What do I get at the end of the process?

The final product is an interactive prototype that simulates the structure and function of your finished product. With this prototype, we can test and evaluate the value and usability of the interface with real users (both internal and external) before design or development begins. Which means significant savings in time and costs

What tool do you use to build the prototype?

I use Axure since it is currently the most advanced tool for producing a high-precision prototype. It allows us to build a simulation of your product which we can use to test it as we would with the real thing.

What if we also need graphic design and development?

No problem 🙂 On most projects I work closely with a few talented colleagues in the field of design and development. You can choose to involve them in the project while maintaining direct business conduct with one party (that’s me.)