The Term User Experience (or UX) defines the interaction that a user has with an interface on a website, application or system – in the physical or the digital world. The User Experience field includes various topics such as: Psychology, Information architecture, Strategy, Marketing, Technology, Design and emotional and sensory aspects.
Why do we need User Experience?
To reach a business objective with a product, we need to consider user’s expectations and needs about it. The more we know about users – the better chance we have of building an interface that answers those needs, encourages them to engage / take action and by doing so – will contribute to the business success of the product. In order to map out these needs – we conduct a research process which includes the following steps:
The data collected during these steps are based on psychology, information architecture, strategy, marketing, technology, and emotional and sensory aspects. Finally, we use the insights from this data to create an interface that is tailored to your product.
When should it be done?
It’s important to conduct a UX process as an initial step of every new system, website or application in order to ensure that the investment in later stages (design, development) will be sound and founded.
However, UX is a continuous process so it helps us improve versions of an existing products as well.
In the last few years, I’ve had the opportunity to build experiences for various projects – from complex systems to commercial websites and mobile application in different industries. I would love to help your product in the same way.